About me

Spearheaded design initiatives, collaborating with cross-functional teams, including Chief Product Officer, Product Managers, and Engineering Leads, to drive business growth and improve user experience.
Designed a comprehensive procurement solution enabling customers to automate contract renewals resulting in a 20% increase in ARR within 6 months of release.
Redesigned the application to align with new brand guidelines, created a new design system, enhancing the overall user experience and visual identity, leading to a significant improvement in Net Promoter Score (NPS) from -5 to +14.
Developed and released multiple UX enhancements, streamlining user workflows and improving overall experience, Online contract editor for real-time SaaS contract attribute editing, Form builder tool for capturing structured information from service requestors, Service request hub providing a single interface for employees to request services and software
Mentored junior designer and a intern in UX design principles, best practices, and design tools, fostering a culture of collaboration and knowledge sharing.
Maintained product help center, also authored multiple help articles to guide users using product feature(s).

Conceptualized and designed a mobile and web application for Event Management, streamlining event planning and execution for Apple's sales team, and enhancing user experience through intuitive design.
Spearheaded the design of the ML-based Transaction Reconciliation System, leveraging machine learning to automate transaction reconciliation, and conducted UX research, requirement gathering, and usability testing to validate design decisions and ensure a user-friendly interface.
Designed a scalable Design System for Apple's channel sales team, ensuring consistency and cohesion across all products, and developed design documentation, usability testing, and design specifications for seamless implementation.
Led UX design for Apple's channel sales team, driving projects such as Event Management, CRM, Sales Forecasting, and a cutting-edge ML-based Transaction Reconciliation System that automated transaction reconciliation.

Led a team of 3 designers in creating an innovative, interactive wall display system to showcase Accenture's SAP solutions, enhancing client engagement and demonstrating expertise.
Conducted user research to inform the product roadmap for SAP Testing Management, ensuring a user-centered design approach.
Successfully delivered a first-of-its-kind interactive display, highlighting Accenture's SAP solutions and capabilities to clients..

Managed a high-performing 20-member design team, delivering successful UX projects for 6 clients, including Singapore Post's digital banking platform, with exceptional 95% client satisfaction.
Achieved significant team growth of 25% while maintaining outstanding results, demonstrating effective leadership and talent development.
Designed the award-winning, next-generation banking tablet app for DBS Bank, Singapore's largest bank, showcasing expertise in delivering innovative, user-centered financial solutions.

Spearheaded the design and development of Panasonic Americas' innovative gesture-based car infotainment system and Nissan Infiniti's car console design, showcased at CES 2013.
Successfully managed large-scale projects, ensuring timely delivery, high-quality results, and optimal resource allocation, while maintaining strong vendor partnerships.
Demonstrated expertise in project management, coordinating project billings, resource scheduling, and vendor collaborations to drive exceptional outcomes.

Designed innovative applications for high-profile clients, including World Bank, JP Morgan Chase, and Sharp, demonstrating expertise in creating tailored solutions for diverse industries.
Designed a guided print experience for HP Virtual Print Center, enhancing user engagement and showcasing capabilities in designing intuitive, user-centered interfaces.
Designed a Trade banking application for Oracle, highlighting expertise in financial services, investment banking, and delivering secure, high-performance solutions.

Developed an interactive retirement calculator for M&T Bank, enhancing customer experience and financial planning capabilities.
Created an ERP solution for Emerson's assembly plant parts catalog management, streamlining operations and improving efficiency.
Established a Usability Center of Excellence, promoting design best practices, standardizing methodologies, and ensuring high-quality solutions across multiple client projects.

Aravind Rangaswamy · aravindrswamy@gmail.com · 669 225 8310